After testing all my blogs with different styles. Here is the results:
Top banner gave 40% of my PPC
Top left hand side 30%
Bottom left hand side 10%
Under blog posts 10%
Footer 10%
Conclusion:
From the results it exactly matched the Google's heat map, but here is a few other things I found out from my experiment.
1) If you use link ads instead of top banner ads, the click rate is higher, but the actual ad click rate(revenue per click) was lower than a banner ad, but using a banner got me less revenue.
2) Left hand side ads was around 10% higher than right hand side.
3) Picture ads click rate was much lower than text ads.
Of course this is just my results, it can vary with different blogs, content and style.
December 16, 2008
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